Wine, Spirits and Drink Vendor

Drink Vendor

This drink vendor offers a diverse range of alcoholic beverages, including spirits, wine, cognac, beverages, and energy drinks.

Challenge:

The brand aimed to increase brand awareness, grow their follower base, boost engagement, and drive more sales through social media.

Approach:

We conducted thorough research on the interests of their target audience and curated content accordingly for the social media feed. The page was further optimized by adding highlights and essential search terms to enhance visibility. Extensive hashtag research was also performed, and these hashtags were strategically used to reach the target audience.

Additionally, we implemented outreach efforts on social media using a secondary account to drive traffic to the main page.

Results:

• Engagement: The account experienced a significant rise in engagement, as shown in the insights. A total of 465 accounts engaged with the posts, with 422 of them being non-followers and 43 followers, indicating a 108% increase in engagement from non-followers.
• Reach: The account achieved a high reach of 14,521 in total, with 266 from followers and 14.2k from non-followers, all without using ads.
• Followers: The account’s follower count increased from 542 to 686, marking an addition of 144 new followers.

Client’s Testimonial:

“I’m thrilled with the results we’ve achieved on social media thanks to Houston Hype Media. Our goals were to increase brand awareness, grow our follower base, boost engagement, and drive sales through social media. We’ve made significant progress on all fronts. Our follower count has grown substantially, with 144 new followers joining our community. What’s even more exciting is that over half of our recent engagements came from non-followers, showing that our content is resonating with a broader audience. We’re confident that with Houston Hype Media’s guidance, we’ll achieve our goal of turning social media engagement into increased sales.
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