Insurance Firm

Client Overview:

This is an insurance broker that assists business owners and individuals in securing favorable insurance deals at highly competitive rates.

Challenge:

The brand had previously run ads but failed to achieve its desired outcomes. They aimed to expand their reach, increase content interactions, and boost overall engagement.

Our Approach:

• Account Audit: We conducted thorough research to gain insights into the target audience’s specific interests, pain points, and online behavior.
• Page Optimization: We optimized the account by integrating relevant search terms to enhance visibility and conducted comprehensive hashtag research.
• Content Strategy Revamp: We developed a content pillar focused on promoting the face behind the brand to build trust. We introduced a trivia quiz to encourage audience participation and created entertainment posts to keep the audience engaged.
• Community Building: We implemented strategies to strengthen relationships with the audience, including promptly responding to DMs and comments.

Result:

• Organic Follower Growth: Within 30 days, the brand experienced a +9.8% increase in Instagram followers.
• Engagement: The account saw a substantial rise in engagements, with insights revealing a +623% increase from followers and an astonishing +10,350% increase from non-followers.
• Content Interaction: Post-interaction surged significantly, with a +2,128% increase in organic interactions, aligning perfectly with the brand’s objectives.

Client Testimonial:

“We were struggling to see any real engagement on our social media pages. It felt like we were shouting into the void! Since hiring Houston Hype Media, our content has come alive. They understand our brand voice and target audience perfectly, and the interactions we’re getting are fantastic. We finally feel like we’re having real conversations with our customers, and it’s showing in our follower growth too. Thanks for making social media a win for us!”

This case study highlights the impact of a strategic social media approach focused on organic engagement and interaction. By prioritizing high-quality content, fostering genuine conversations, and building a strong community around the brand, we achieved remarkable results without relying on paid advertising.