This is an energy broker software company, and its software is specifically designed to cater to the unique needs of energy brokers, offering a wide range of useful features.
Client Overview:
This is an energy broker software company, and its software is specifically designed to cater to the unique needs of energy brokers, offering a wide range of useful features.
The Problem:
The company faced the challenge of low website traffic and wanted not only to attract more visitors but also to convert a higher percentage of them into customers. They were trying to reach energy brokers, but their current strategy wasn’t effective. That’s when they turned to me for assistance.
Our Approach:
To begin, I conducted a thorough audit of their website to understand the strategies used by their competitors. Following this audit, I embarked on extensive keyword research to identify relevant and impactful keywords. These keywords were then strategically integrated into the website’s content optimization process. This approach allowed me to align the website’s online presence with current industry trends and customer expectations, ultimately optimizing the site for better performance and relevance.
The Result:
The screenshot shows how they moved from 0 to 1, successfully achieving a rank for their targeted keyword. This visual evidence highlights the effectiveness of our strategy in delivering positive results.
I recognize the impact that Google updates can have on website traffic. Despite the potential fluctuations caused by these updates, their website experienced a steady and gradual increase in traffic. This consistency demonstrates my ability to navigate the challenges posed by algorithm changes, ensuring resilient and sustained growth in overall website traffic.
